Why Sales Follow Up is BS
If you’ve been doing sales for any amount of time, you’ve heard that the “money is in the follow up.”
One well known “sales guru” says you should follow up 16 times…?!
At Clients on Demand, 40% of our enrollments happen on day zero.
Day zero meaning the bought of the same day they clicked our ad.
Eighty to ninety percent of them happen with no prior relationship.
Conventional wisdom says you need to spend months building authority and creating some mini-celebrity following.
But if you’re marketing is dialed in, you should be enrolling them on the first call.
Following up is an outdated antiquated sales process and it’s so much more damaging than you realize.
The resources aren’t there: It takes time and manpower. If you’re a solopreneur you DEFINITELY don’t have the resources.
I don’t want you to have a life where you’re hounding these people over and over to get someone enrolled.
It sucks and it’s a waste of time.
At Clients on Demand, we teach you how to win on every single call.
Why You’re Not Doing It
One of the main reasons you dread the sales process is because the thought of getting a told “no” doesn’t feel good.
You’re going to find ways to NOT do it because of this.
At COD, we teach our clients the Doctor Frame: You tell the doctor your symptoms, and he tells you his expert opinion and what you need to do to fix it.
The reason why follow-ups can be so destructive is because a doctor is not going to keep after you. He’s too busy working with someone else that really needs him.
If you do it right, you create massive trust and massive authority. It’s a powerful way to set up a coaching relationship.
Have a sales process lean enough and deep enough so the prospect enrolls during the first conversation.
To do it right, you have to be honest with yourself and honest with them.
It has to be grounded in the truth. Anything else pollutes the relationship.
The transaction is a precursor to the way you’re going to be as a coach.
If you build the relationship around solving the problem, it requires you to be honest, to tell the truth, to not sugar coat it.
What It’s Worth
You will never get back the time you spend following up and the return is low. Really low.
If you’re going to get better, you have to get better at the first call because those calls are worth more than follow up calls.
It doesn’t have to be that hard. You can set up a system in your business where you have people reaching out to you every day where you have ONE conversation.
And enroll them for $5K, $10K even $15K.
That’s what we do every single day. That’s what we train our clients to do every day. And you don’t have to spend time following up.
So much of what’s being taught is wasting time. Your business can be run so much simpler. Do that all day every day and scale it through the roof.
We prove it every day in our business and our clients’ businesses.
If that’s what you want, let’s have a real honest conversation and see if we can help you.
It might not work for you. But chances are it will.
Sales and marketing can be so much simpler. One funnel, one ad, one webinar, one offer.
Start attracting the exact clients you want today. Go to www.clientsondemand.com/session