It’s Not Supposed to Be Easy


Have you ever heard someone say that if you’re “in alignment” with the Universe, everything should “flow” and be easy?

For a long time, I bought that idea.

I thought that if I was hitting challenges in my business, it meant that I was off course. I believed that if something was meant to happen, it would happen easily or not at all.

I can tell you from bitter experience that this is probably THE MOST destructive belief you can have as an entrepreneur. 

The reason is this: BIG GOALS mean BIG CHALLENGES.

If you want to be heavyweight champion of the world, guess what? You’re going to get punched in the face. A lot.

When I see people back down from challenges at the first sign of trouble, it’s like a boxer who steps into the ring, takes his first punch, and then says, “Nope, nope, nope…I’m outta here.”

What did you think was going to happen? Getting punched in the face is part of your JOB. If you don’t like it, Starbucks is hiring.

My point is that big challenges aren’t something to avoid. In fact, they’re what we signed up for.

We’re fighting for something here. Something glorious. Something that less than .0001% of all the human beings throughout history have EVER gotten to enjoy: true financial freedom.

And more than that, freedom of TIME. The freedom to not have to be any particular place on any particular day.

And more than THAT…freedom to get rich and enjoy your life WHILE you make your mark on the world.

Is there anything better than that?

If that’s what you want, then I got news: it ain’t free.

There’s a steep price. That price is powering through challenge after challenge until you get the life you want.

Back in the day, they had a word for that. They called it GRIT. If you don’t have it, you better get some quick. Or go make lattes.

When you get punched in the face, you have 3 options. You can quit. You can keep getting punched. Or you can ADAPT. You can learn to bob and weave. Stick and move. Hit the other guy without getting hit yourself.

The more you do this, the better you get. Then you find that – surprise! – things that USED to be a challenge are NOW easy. $100,000 months become routine. Success is the new normal.

But you EARNED that. You fought for it. You took the punches. THEN it became your “flow”. Make sense?

I am a better, stronger, more powerful person at my current income level than when I earned $10k a month. Or $100k/month. Or $300k/month.

Big goals have meant big challenges. Big challenges have forced me to EVOLVE.

I wouldn’t have it any other way.

And just like a pro boxer, the right coach can make sure you get hit in the face LESS…and evolve much, much faster.

When you hit a challenge, do you tell yourself that it’s a sign you’re going the wrong way?

Or do you take it as a sign that you’ve chosen a goal that’s WORTHY of you, and that you’re on the right track?