Are These Mental Roadblocks Sabotaging Your Coaching Business?

Do you feel stuck? Stalled out? Unsure about what to do next to grow your coaching or consulting business?

If so, you’re not alone.

Each year, my team and I work with thousands of coaches. Good people who desperately want to take their business to the next level.

Unfortunately, there’s a problem…

These incredibly talented coaches who want to increase their income, create more freedom, and have a bigger impact in the world, keep stopping.

Truth is, they’re sabotaging their own success. That’s not a knock against them. It’s simply what my team and I see over and over. And I get it. I used to struggle with the same thing.

It wasn’t until I started being very intentional about removing the mental roadblocks in my thinking that I began to get traction in my business.

Because no matter how solid a strategy I would have tried to follow, there’s zero chance I’d be running an 8-figure consulting business if I’d not figured out how to remove these mental roadblocks. Mental blocks I see incredibly gifted business owners struggling with every day.

But here’s the thing…

Like traffic in LA, these mental roadblocks never really go away. That’s the bad news. The good news is there are strategies for dealing with the blocks on the road to success.

First, you’ll want to learn to recognize what’s really stopping you. Then, and only then, can you create strategies for removing these blocks from your life.

Following are the top 4 mental roadblocks my team and I see sabotaging and stopping business owners from charging premium prices and creating a successful 6-7 figure business…

Mental Roadblock #1 – Self-doubt

I know, I know… you already know about self-doubt. At least intellectually. So did I. But what I didn’t realize is how often I was doubting myself.

Self-doubt can really fly under the radar. It becomes the track playing on repeat in our brains, the background noise to our lives. And, we get used to it. We begin to believe self-doubt is fact.

It’s not. It’s just a habit of thinking the same thoughts over and over. And often, the disempowering thoughts aren’t even our thoughts. They are thoughts we picked up along the way from friends, family and society in general.

So what does this voice of self-doubt sound like? How do you recognize it? For me it sounds like…

  • What if this doesn’t work?
  • What if they don’t like my program?
  • What if they laugh (or get pissed off) when I tell them what I charge?

In short, it’s any thought, or series of thoughts, that cause me to hallucinate about a future I don’t actually want. It’s me imagining a worse case scenario.

It’s crazy how somewhere along the way this type of thinking became our default. It became the dominant voice in our heads.

But it doesn’t have to be. Because, you can retrain your brain. You can take control of the conversation. Mke it work for you, not against you.

How? By asking better questions. Questions like…

  • What will this look and feel like when it works better than I even imagined?
  • What if people enroll and LOVE my program?
  • What if the price I’m charging causes people to sit up, take notice and attracts the very clients who are most likely to apply my teaching?

As you can see, those questions create an entirely different vision of my future. Those questions inspire and empower my belief in myself.

What questions could you train yourself to ask so you imagine a better future? A bolder future? And a bolder YOU?

Mental Roadblock #2 – Perfectionism

Perfectionism. We see this all the time. Truth is, I believe this comes from a place of wanting to serve. Wanting to give clients the “perfect” experience…wanting to really help people.

And that’s exactly why it’s so easy to get stopped by the perfectionism roadblock. But there’s a problem…

Trying to get something perfect causes you to create NOTHING. And…

You can’t get your program together.
You can’t sell anything.
You can’t create massive impact in the world when people don’t even know your program is available to solve their problem.

The thing is, there’s always going to be something you can tweak, or add, or design to make your offer “better.” But, until you get version 1.0 out into the world, you’ll never know if that’s what the market actually needs, or wants.

Which is EXACTLY why putting the first version out there is so scary. What if they DON’T like it!? What if my membership site IS hard to navigate and people get frustrated?

Then, you fix it. You make it a little better. But you can’t fix what doesn’t exist.

Plus, the first, sixth, twenty-sixth version, they ALL will need something fixed. It will NEVER be perfect.

We are always finding ways to improve what we do at Clients on Demand. It’s never “perfect.” And I’m ok with that now.

So, instead of letting the idea of perfection stop you, ask these questions…

  • What’s the outcome I want?
  • What’s the shortest, simplest path to that outcome?
  • What are the top 20% of actions that will move me towards that outcome today?

Then, do the work that gets you closest to the outcome. Do NOT settle for just any action. CHOOSE the actions that get you the most traction towards your outcome.

Mental Roadblock #3 – Franken-biz Thinking

Imagine you’re taking a vacation with the family. And you decide it would be nice to take a jigsaw puzzle in case of a rainy day. So, you go to the store and see a whole shelf full of puzzles. Lots of options.

But instead of choosing ONE, because you might miss out on something cool, you decide to open up five boxes and pull a handful of pieces from each box.

Then, you grab a sixth box because the picture on it is REALLY cool. You dump all the pieces out and put the random pieces from the other five boxes into the sixth box with the cool picture.

Now, let me ask you…

What’s your chance of successfully creating the picture on the sixth box using the puzzle pieces from five other boxes? Zero, right?

It’s crazy to even try to do that. Yet this is exactly what I see coaches and consultants doing all the time when they try to build an online business.

It does not work. It’s incredibly expensive. And needlessly frustrating.

Really, trying to build a “Franken-Biz” is the result of…

Mental Roadblock #4 – DIY Thinking

Do-It-Yourself projects are really popular right now. Entire channels are dedicated to convincing you that you too can…

… restore a classic car over the weekend.
… cook a five star meal for your family in 30 minutes.
… remodel an entire house in your spare time and flip it for a quick and easy $50k.

But it just isn’t true. Just like building an online business, there are multiple skills and trades you need to know to pull off anything worth doing.

Chances are, you’re a phenomenal coach. And it probably took you years of study and life experience to develop your skills.

Yet, we tend to buy into the false belief that the skills needed to build an online business are easy. Mostly because that’s what all the marketers tell us.

But just like flipping a house, or restoring a car, there are dozens of specialized skills required to pull it off.

It’s why I have Facebook ad experts, mindset experts, copy experts, and more on staff to help me build my business and to help my clients build their businesses.

It’s simply too much for any one person to pull off on their own.


The ONE thing all these mental roadblocks have in common is FEAR…

  • Fear of not being accepted
  • Fear of failing
  • Fear of missing out on something
    … and about a hundred other fears.

Regardless of the fear you are experiencing, success will require you question and challenge that fear.

To do that, ask better questions, find better answers and expand your thinking about what is possible.

And if you’d like to do all three in less than an hour, then consider attending my next masterclass:

What The Top 1% of Coaches Know That You Don’t

When you do, you’ll discover…

  • A 4-step coaching model taking our clients from total unknowns to 6 and 7-figure earners’ while remaining true to their mission and having an incredible impact on the world…
  • The simple structure that allows you to serve your clients in just a few hours per week, working with just a laptop from anywhere in the world – your bedroom, office, or on a beach…
  • Why blogging, podcasting, and content marketing are the SLOWEST, most frustrating way of getting clients…and the little-known process our clients use to make high-ticket sales every day…
  • How to take a potential client from ‘click to client’ in less than 24-48 hours, even if you’re charging $5,000 or more…
  • AND how to do all of this by making the world a better place than it is now!

I look forward to seeing your name on the registration list here:


Talk soon,

Russ Ruffino
Founder, Clients on Demand